Privacy Policy

Introduction

WSI Tariff Tool ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data.

Information We Collect

When you use our tool, we may collect the following information:

• Email Address: Collected when you submit a tariff inquiry to enable WSI to follow up with you regarding customs classification and duty estimation results.
• Company Name: Collected to contextualize your inquiry and tailor our response to your business needs.
• Search Inputs & Classification Data: Product descriptions, HS codes, origin countries, and other tariff-related search parameters that you enter to generate estimates.

How We Use Your Information

We use the collected information for the following purposes:

• Lead Follow-Up: To enable WSI brokers and consultants to contact you with personalized tariff analysis, duty estimates, and customs compliance guidance.
• Service Improvement: To understand usage patterns and refine the accuracy of our tariff estimation tool.
• Communication: To send you confirmations, updates, and responses related to your inquiry.

Analytics & Data Privacy

We use analytics to measure tool performance and user engagement. Our analytics are configured to respect your privacy:

• No Personal Identifiers in Analytics: We do not send your email, company name, or other personally identifiable information to analytics providers.
• Aggregated Insights Only: We collect aggregated usage metrics such as page views, session duration, and common search categories — never individual search details.
• No Third-Party Tracking: We do not share personal data with third-party ad networks or data brokers.

Data Retention

We retain your information only as long as necessary to fulfill the purposes stated in this Privacy Policy:

• Lead Data: Email and company information are retained for 12 months to support follow-up and business development, after which they are securely deleted.
• Search History: Tariff inquiry details are retained for 90 days to help us improve the tool and support customer inquiries.

Unsubscribe & Data Removal

You have the right to control your personal data:

• Unsubscribe from Follow-Up Communications: You can opt out of marketing and follow-up emails at any time by clicking the "Unsubscribe" link at the bottom of any email from WSI or by contacting us directly.
• Request Data Deletion: You may request the deletion of your personal data at any time by contacting us using the information below.
• Right of Access: You can request a copy of the personal data we hold about you.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or need assistance, please contact us:

Policy Updates

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the date at the bottom of this page and, if required, by seeking your consent.

Last updated: June 26, 2026